VISteven Chu, chairman of Nam Long ADC, reaffirmed the company’s mission to make quality housing accessible to urban residents, calling it both a social responsibility and a sustainable business model.
Steven Chu, chairman of Nam Long ADC, shared inspiring insights in the podcast
But the rapid pace of urbanisation has pushed housing prices far beyond the reach of most. In the second quarter of 2025, the average primary apartment price in Hanoi reached VND 80 million per square metre (approximately USD 3,140), up 6 per cent quarter-on-quarter and 24 per cent year-on-year.
In contrast, Vietnam’s average monthly per capita income stood at just VND 8.2 million (approximately USD 322) during the same period, highlighting a widening affordability gap. For many young families, home ownership demands years of savings, frugality, and financial sacrifice.
A mission made possible
Challenging the perception that affordable housing means compromised quality, Steven Chu explained how Nam Long ADC has pursued practical solutions through technology, design, and customer-focused development.
Economy: Delivering homes at a cost that aligns with the income of most workers.
Efficiency: Designing compact but highly functional spaces that maximise livability.
Ecology: Incorporating green spaces and sustainable features to support a healthy living environment.
An Zen Residences project continues to reaffirm Nam Long ADC’s commitment to affordable housing.
According to Steven Chu, EHome is not a temporary initiative but a core business segment developed over 18 years. Nearly 8,500 EHome apartments have been delivered across five projects in southern Vietnam, demonstrating that affordable housing can be both socially impactful and commercially viable.
Nam Long ADC is now expanding to the north with the An Zen Residences project in Hai Phong, which will provide 887 EHome units in its first phase, marking a key milestone in the company’s national rollout.
“We believe that the dream of owning a home should not be reserved for the privileged few,” Steven Chu said. “It’s a basic human need, and we’re committed to making it achievable for as many people as possible.”
For deeper insight into Nam Long ADC’s vision, commitment, and innovative solutions, listen to the podcast featuring Steven Chu, chairman of Nam Long ADC, at the following link: https://youtu.be/mIfFEN9MD0Y
